Wow, our first Blog Post! I will be talking about us, why cruelty-free, and our journey to here. To start off, my name is Lorelei Marie and my partner in this in endeavor is my sister Kristen Rae. We live in the Northampton, MA area which is a great area from creative types, but not necessarily makeup. With that being said, let me tell you a little about us.
First, I will tell you a little about Kristen. She is the face you will see most often on our Instagram. Kristen is one of those sweetheart girls that’s both shy, but makes friends easily. She attended and graduated from Mount Holyoke College. Right out of school, she got an Elementary School teaching job and has been teaching ever since. In the meantime, she has gotten her Master’s Degree in Teaching, gotten married, had a son, and is now a Special Education Teacher in the South Hadley, MA Elementary School System.
As for me, I have always been creative and ended up attending art school. I cannot say that I’ve done much with that, though I have sold some of my work here and there. The starving artist lifestyle didn’t really appeal to me, neither did sitting at a computer all day doing some sort of Graphic Design. Instead, I’ve spent most of my adult life working in restaurants and cafes being a server or barista. Such a better choice, I know.
Somewhere along the way I started playing around with makeup. I started watching YouTube which led me to Instagram and I was off and running. Suddenly, I had a new interest, makeup, and I wanted to gather all the knowledge that I could.
After about almost year, fooling around with makeup by myself wasn’t enough. I asked Kristen if she’d start an Instagram page with me and to my surprise she did not hesitate at saying yes. It took a month or so to get up the courage, but in October 2015 we started our Instagram page Beguiles And Dolls.
We dabbled around at Instagram for about 6 months until we took it seriously, Kristen much more than I (it is something I REALLY have to work on!!!). It was then that are follower numbers began to really increase which totally motivated us. It was around this time, Spring 2016, that we began our Freelance MUA business. We had been toying with the idea and gathering makeup for a few months, but did not feel it was really possible. Kristen had even done the makeup for a few weddings. Beauty by Beguiles and Dolls is still in it’s baby stages, but we do get clients, we are always growing, and we get to practice what we love. We have done everything from weddings to Halloween makeup to makeup for a ball. There was even a local photoshoot in which we were able to do makeup for the models. Early in 2017, well now in a month or two, we are going to have a permanent home for our business in the Reflections Salon in Easthampton, MA.
That leads us to now and setting up this Blog. Our IG page is more about Beauty Looks and we wanted a space to share our opinions and knowledge which led to the blog being born.
I am going to talk briefly about being Cruelty-Free. First of all, I am a lifelong vegetarian, the no meat, fish, poultry type. When I first began building my makeup collection I didn’t think anything of it. By December 2015 I had run across a couple of blogs that intrigued me, Logical Harmony and Cruelty-Free Kitty. I was also already receiving a vegan and cruelty-free monthly subscription box, Petit Vour. It was like a light bulb going off, a sudden realization of: why had I not been paying attention to this before? I spoke to Kristen. She agreed immediately to make our 2016 New Year’s Resolution to become cruelty-free. Most of the makeup we owned ended up already being cruelty-free, but there were some exceptions. This led us to the decision to do it gradually. No makeup, skincare or any other product has been thrown out. We have used up or given everything away. Our intention was not to be wasteful, but to make a lifestyle change.
So why Cruelty-Free? There are so many answers to that question. Really, I just see no need for animal testing in 2016. There are many other ways available to test substances. Also, if the company is afraid to test it on a human, I don’t think I am too interested in those products anyway. That’s the short answer. There are many fantastic articles, books, and documentaries out there. Netflix offers a selection of documentaries, though most additionally throw Veganism in the mix. The two websites I mentioned before, Logical Harmony and Cruelty-Free Kitty, are excellent resources. That’s if you’re interested in cruelty-free beauty and I am assuming you are if you here.
For us, being cruelty-free has moved from just makeup to more of a total lifestyle. It’s hard to justify buying let’s say a dish soap that’s tested on animals when you won’t buy an eyeshadow.
Along, my personal cruelty-free voyage I made the decision to train to be an Esthetician. This decision was brought on by information about cosmetic ingredients I was stumbling upon during my cruelty-free hunt. Before this, I had been clueless about how many ingredients in cosmetics, particularly in the US, are harmful. I think this stat sums it up. The US has banned about 12 ingredients in makeup and skincare (cosmetics in general), but the EU has banned over 11,000 last I checked. This is a subject that will be revisited in future posts so I will leave it at that. As far as my Esthetician training, I should be going before the State Board to get my license in late March or early April 2017.
So there it is. Our first post! I hope I didn’t ramble too much. It felt strange starting a blog without a little background information. From now on, the posts will be more fun and relevant to you, the readers. I promise!